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Senior Consultant, August 2023 to March 2024
Techie PM, LLC, Phoenix, AZ.

• Built and implemented systems to meet client/business requirements

• Helped manage system tickets and ensure timely resolution of issues or escalation to proper group for additional support

• Designed creative for print and web, including contracts, forms, proposals, presentations, deliverables, training materials, and templates

• Attended client meetings, recorded detailed notes, and ensured follow-up items were translated into actionable tasks

• Organized and scheduled client meetings

ACCOMPLISHMENTS

• Designed and developed the brand identity for the company

Production and Digital Asset Management (DAM) Specialist, February 2023 to July 2023
Content Marketing Library Specialist, January 2022 to January 2023
Kinaxis, Phoenix, AZ.

• Managed the DAM (Digital Asset Management) system and network drive of marketing files (documents, images, photography, videos, etc…) and applied best practices for taxonomy and file naming

• Managed the content marketing platforms (DAM, PathFactory, Vidyard, and YouTube) and worked with vendors to implement the latest product developments

• Helped manage the project management system to evaluate and prioritize incoming creative requests into actionable tasks

• Assisted with the translation and localization of files

ACCOMPLISHMENTS

• Implemented a DAM, which refined the number of systems used to store and host marketing files from four to one

• Authored DAM documentation and led training sessions for fellow team members to understand and know how to most efficiently use the system

• Uploaded and tagged over 10,000 marketing files located on the network drive into the DAM in preparation for the implementation of the system

• Configured the DAM to set user access, create taxonomy, set up the system home page, asset bank, brand guidelines, and documentation to ensure a seamless user experience

• Utilized the DAM system business requirements to meet with vendors and choose a system

• Gathered and authored the DAM business requirements by meeting with business stakeholders from seven teams within the marketing organization

• Completed a video audit of five systems and archived 329 outdated files

• Created and implemented a new folder structure for the marketing network drive reducing the number of folders from 110 to six

• Performed an audit of the marketing network drive (approximately 23,000 folders and 170,000 files) and defined file and folder naming conventions to locate files more efficiently

Content Marketing Manager, March 2020 to January 2022
Arizona Christian University, Glendale, AZ.

• Collaborated with all departments to design digital and print graphics for marketing and promotional materials across the university

• Managed the university website content and implemented updated information in a timely manner

• Incorporated UI/UX best practices to enhance user experience and accessibility

• Created web graphics and HTML email templates

• Managed the marketing inbox to evaluate and prioritize incoming marketing requests into actionable project briefs, track, and report on progress

ACCOMPLISHMENTS

• Proposed and implemented a new project management system across the university to streamline the marketing workflow

• Created three monthly email newsletter templates directed to parents, alumni, and donors to enhance communication and awareness about current events

• Reduced the graduation application process by 50% by converting a paper-based form into a web form

• Created the second edition of the university president’s book, “Transforming Culture with Truth”, which included a revised cover design and a template for typesetting

• Designed the premiere issue of the university’s magazine, the first in ACU’s 60 years of existence

• Created and implemented a new folder structure for the marketing network drive reducing the number of folders from 172 to 19

• Performed an audit of the marketing network drive (approximately 12,000 folders and 300,000 files) and defined file and folder naming conventions to locate files more efficiently

Creative Operations Manager, May 2018 to December 2019
Digital Asset Management (DAM) Specialist, August 2016 to April 2018
The Kraft Heinz Company, Chicago, IL.

• Built and managed relationships with Kraft Heinz’s billion-dollar brand marketing teams to assist in the creation of content to merchandise their brand across various eCommerce websites (Amazon, Kroger, Instacart, Walmart, etc...)

• Managed an agency and their on-site resource in the creation of assets for over 3,000 SKUs utilized for eCommerce. Creative included hero, mobile and appetizing hero images, Amazon A+ detail and enhanced content pages, Amazon brand stores, and web banners

• Coordinated the product image delivery process from Kraft Heinz’s digital rendering source (Kwikee) through their internal DAM (Digital Asset Management) and PIM (Product Information Management) systems decreasing lead time of final delivery by up to six weeks

• Assisted in managing the upload process of final creative assets to the DAM for search optimization as well as helped in the training for this process for a population of over 2,000 internal and external end users

• Managed the communication between the digital rendering team and brand marketers to ensure renderings were executed in a quality and timely manner

• Performed a daily asset audit of the DAM (approximately 1,500 assets uploaded per week) to ensure the governance and taxonomy of metadata allowing users to locate assets more efficiently

• Implemented UI customizations to the DAM based on user feedback to improve their overall experience

• Managed the DAM inbox as the first line of defense to resolve any system errors, download approvals, and user reference requests

ACCOMPLISHMENTS

• Created and published 45 Amazon A+ detail and enhanced content pages in Q4 of 2018 aiding in discovery and conversion and helping to meet the eCommerce team's content MBO

• Helped the company to transition from product photography to digital renderings. The use of renderings has helped to optimize and streamline the product image workflow increasing image accuracy from 43% to 90%

• Analyzed 106 Kraft Heinz product image brand portfolios (4,297 SKUs) to enable each eCommerce platform to have the most current product images available

Graphic Designer, December 2017 to November 2019 (Part-Time)
Dober, Woodridge, IL.

• Collaborated with the marketing department to design graphics for marketing and promotional materials across the company and three of its divisions

• Designed creative for print and web, including business cards, case studies, internal documentation, forms, presentations, eBooks, and trade show collateral

ACCOMPLISHMENTS

• Designed three presentations to better display the value of the client and their various partner’s relationship history, products, and value, which assisted in the renewal of contracts

Production Designer, August 2016 to November 2019 (Part-Time)
Grace Hill, Inc., Chicago, IL.

• Created and applied release conditions for 312 online courses utilizing the LMS (learning management system)

• Created and published 125 online course overview pages to the learning object repository

• Designed a new course workbook template utilizing Adobe InDesign to maintain consistency with the new online course format

• Laid out 83 course workbooks utilizing the new template by taking the previous workbook’s content and applying the new template’s styles

• Revised the course workbook template to layout single module workbooks

• Laid out 102 single module workbooks utilizing the revised template

• Created seven course preview animations utilizing Adobe After Effects

Manager, Curriculum Production, March 2014 to July 2016
Production Assistant, January 2011 to February 2014
Education Corporation of America (formerly known as Kaplan Higher Education), Chicago, IL.

• Organized and implemented two new SharePoint sites that stored curricular and accreditation compliant assets

• Created system documentation and led trainings for fellow team members to understand and know how to most efficiently use the systems

• Increased search optimization by creating advanced searches in the DAM (Digital Asset Management) system enabling users to locate files twice as fast

• Developed a new process to build blended courses reducing production cycle time by one-third

• Restructured and reorganized the three digital repositories storing media files enabling users to search for and download videos faster

• Reduced the number of steps taken to input digital assessments into the LMS (learning management system) from seven to two

• Saved the company thousands of dollars by digitizing paper-based curriculum and posting PDFs to the SharePoint site, no longer sending files to press

• Created new versions of course and program documents and blended courses to be in compliance with the Board of Education on time

• Completed the building for the launch of the division’s top five programs blended courses on time

ACCOMPLISHMENTS

• Created 954 digital courses in a new LMS successfully with limited resources and under a tight deadline

• Reduced the production cycle by 50% for layout and importing of digital assessments by creating templates

• Transformed 111 digital courses from one proprietary content management system to another three months ahead of schedule

• Uploaded and tagged more than 5,000 curriculum files located on the network drive into the DAM three months ahead of schedule

Production/Layout Artist – Team Leader, December 2009 to December 2010
Fisher Printing, Inc., Bridgeview, IL.

• Led a team of three graphic designers in the layout of ten weekly circulars including the company’s top priority clients

• Executed the creation and layout of grocery store circulars ensuring that the client’s required copy and images were sent to press correctly